Marlborough family's viral TikTok to be featured on CBS TV's 'The Greatest #AtHome Videos'
MARLBOROUGH — When a local couple began filming daily vlogs four years ago to later impersonating one another with wigs and drawn-on facial hair, they never knew it would lead to opportunities with brands like Nickelodeon, Spotify and even JoJo Siwa.
Now, one of their most popular videos is being aired on national television.
On Friday night, "The Greatest #AtHome Videos" on CBS will air a TikTok video created by Maybelline and Christian Perez. The show is hosted by Cedric the Entertainer, also the star and executive producer for “The Neighborhood.”
Friday’s "#AtHome Videos" episode will also feature Max Greenfield, Cedric’s co-star in the CBS sitcom, and two new video categories will be introduced — #MostValuableParent and #FilterMeThis.
The show airs at 9 p.m.
The Run and See Who Your Kid Chases challenge
The video being aired by the Perez family shows their take on a popular TikTok challenge called, “Run and See Who Your Kid Chases,” where parents gather up their young kids, then run off in different directions to see which kid runs after which parent.
The video features Maybelline and Christian with their daughters Adryani, 6, and Alexia, 3, as they try the challenge a few times with varied results.
The video was filmed on TikTok, a video-sharing social network that lets users film videos up to 3 minutes long. It has attracted more than 1.5 million views.
'Love So Real' takes off
A few months ago, a producer from CBS reached out to the couple to use one of their videos for the show, said Maybelline Perez, 31, a lifelong Marlborough resident. When it didn’t make the cut, the producer asked to submit a different video — one they filmed with their daughters for a TikTok challenge.
Their daughters aren’t in most videos, but they’re in some if they want to be, their parents said. Regardless, they always ask to watch their videos afterward, said their father, Christian Perez, 34, who has lived in Marlborough for about 20 years.
As the couple began vlogging about their daily lives on YouTube, and later gained more traction on TikTok in 2019, they both worked full-time jobs. Maybelline was a medical coder at UMass Memorial - Marlborough Hospital for 11 years and Christian was a warehouse supervisor in Southborough for an energy company.
But by last December, more of their videos began going viral, and today the couple make videos full time.
“Christian has always been the comedian in our family," said Maybelline Perez. "He's always been the one that just brightens up the room when he comes in. I knew that, but no one else knew that — except for our family and close friends.”
She dreamed of buying a camera and filming their lives, so she asked her husband if he’d want to do that with her. At first, he was a bit uncomfortable with staring into a camera and talking about himself, but they began having more fun with it, he said.
At first, only about 100 people were watching them, said Maybelline Perez.
“But we loved it and something just kept telling us, ‘Keep going, keep going,’” she said.
So they kept going.
'Love So Real' goes viral on TikTok
In 2019, they created a TikTok account — which with 4.8 million followers and 134.7 million “likes” is their most followed social media site.
Their most popular TikTok videos feature Christian dressed as Maybelline, complete with a silky, black wig, butt pads and stretched into her favorite outfits, such as lime-green yoga pants or a cropped, puffy pink jacket. He even has two different wigs (one curly, one straight) for the videos.
Viewers have referred to his character as “Maybelline 2.0.”
Then Maybelline began dressing as her husband.
Today, their most popular video features Maybelline 2.0 excitedly talking about a new pair of black heels they ordered and modeling them. Other videos feature Christian acting like his wife in various situations, from shopping at the grocery store to when her kids follow her to the bathroom.
“We just keep taking it to the next level,” said Maybelline, whose hardly-stifled laughter can always be heard behind the camera.
The couple said they've been encouraged to continue making videos with the comments they receive from viewers.
“I love that we’re able to touch so many people and change their moods if they’re having bad days or going through something, and to be able to go to our videos and find comfort,” said Christian.
When the couple film live, he often asks viewers where they’re watching from.
“It’s crazy to hear where people are,” he said, noting that viewers have tuned in from Russia, Australia, Columbia, Puerto Rico, Japan and Dubai. More recently, the couple have gained in popularity in Nigeria, he said.
Several brands have since reached out to the family to work with them for content, including Nickelodeon, Spotify and Walmart.
“It’s always shocking when anyone reaches out to us,” said Maybelline. The family has even worked with JoJo Siwa when their daughters were to asked to film themselves dancing along to a song remix that Maybelline released during the pandemic.
The girls were sent gifts like bows and stuffed animals as a thank-you, said Christian.
“Our daughters are huge fans of JoJo Siwa, so that was surreal,” he said.
Even in Marlborough, the couple have been noticed in public.
“It just gives me more fuel to want to create more videos,” said Christian.
“Our goal is to just be able to make people laugh and smile through our content worldwide,” said Maybelline. “That's honestly our ultimate goal, and everything that comes along with it is just another blessing to us.”
Lauren Young writes about business and pop culture. Reach her at 774-804-1499 or firstname.lastname@example.org. Follow her on Twitter @laurenwhy__.