Mom Bomb: How this local mother-daughter pair are helping moms in crisis

Amanda Collins Bernier
Baystateparent Magazine
Madison and Heather Roberts are on a mission to help moms with through their handmade bath bomb business, Mom Bomb.

What if instead of how much money could be made, businesses measured success by how many people they could impact? 

That’s Heather Roberts’ philosophy. An entrepreneur by spirit, the Shrewsbury mom of two has done everything from running a luxury real estate magazine to managing a marketing and PR firm. But it’s through her latest venture – an unexpected foray into the business of bath bombs – that she’s found her true calling: a way to help struggling moms. 

In 2016, Roberts’ life changed when she began suffering from chronic pain, seizures, and spells of passing out. Eventually she was diagnosed with Trigeminal neuralgia, a rare neuropathic disorder. 

“I couldn’t work, my businesses were dying. I couldn’t go see customers. I needed something to do,” said Roberts. “I had been reading that CBD and essential oils would help with the headaches and pain, so I started making these bath bombs.” 

The project became a bonding experience for Roberts and her then 12-year-old daughter, Madison. The pair perfected their recipe together, and started giving the bath bombs away to friends and family. 

“People started asking if they could buy them,” Roberts said. “I thought, I can’t take money, but if I could figure out a way to help other women who are going through something like what I went through, I could do that.” 

And Mom Bomb was born. 

SHREWSBURY - Heather Roberts sells homemade bath bombs and donates all profits to charity.

“On a mission for moms,” as she says, Roberts’ bath bomb business donates every dollar of profit to their partner charity, Mom Bomb Giving. The nonprofit provides grants to women in crisis, helping them with services like laundry, meal delivery, housekeeping or child care. 

In the last five years, Mom Bomb has helped close to 50 women, including Alison, an exhausted mom of a medically complex toddler who was relieved to have the help of a cleaning service. 

“As moms we already struggle to ask for help,” she said. “Being given an opportunity for support to allow us to focus on the situation at home and reduce some stress is just wonderful.”

Roberts said that’s her goal – to help a mom stop and be able to catch her breath. 

“What happens when you’re a mom is that the panic sets in. You have too much to do and you don’t have the resources and then it clouds the rest of your life. If we can be the catalyst to be like, ‘OK, take a breath, we got you. Let’s just get through this and then we’ll go from there. I feel like sometimes all we need, just someone to say ‘we’re going to figure it out together,’” she said.

Over the years, Roberts has seen that “crisis” looks different to everyone. They’ve assisted women fleeing domestic violence, battling cancer, or just getting back on their feet after job loss. In one instance, they even helped provide childcare to a mom who wanted some time to be able to go volunteer, herself. 

“That’s the kind of community we’ve created,” said Roberts. “It’s not about me and it’s not about money, it’s about us. Let’s do the right thing and see what happens.” 

As the list of women they’ve helped grows, so does Mom Bomb. This year, they’ve expanded the line to include shower steamers, foot soaks, and bath bombs made just for kids or men. They also have a new patented CBD bath bomb that Roberts likens to "having a glass of wine.”

Madison, now 17 and a junior at Shrewsbury High School, runs Mom Bomb’s social media. Her TikToks have reached half a million people and helped the nonprofit connect with dozens of moms in need of help.

“This caused flipped the way that I see the world upside down,” Madison said. “Now, I know that you can be the change that you want to see in the world. I get to be part of something bigger than myself.” 

To shop for the luxury bath bombs, or if you or someone you know you could use help, go to mombomb.org

SHREWSBURY - Heather Roberts, with her husband Kevin and daughter Madison, sells homemade bath bombs and donates all profits to charity.