Could we love Target more? Doubtful.

The bullseye is running a program April 17-30 with TerraCycle, in which anyone who brings in a used car seat to a Target store by April 30 will get a coupon for 20% off any car seat in Target stores or at Target.com through May 31.

TerraCycle will make sure the old seats are recycled or upcycled into new material and expects the campaign to keep 700,000 pounds of car seat materials out of landfills. Learn more here.